How To Choose A Narrator Voice
It’s about creating an instant connection.
Have you ever found yourself watching a commercial, film, or TV show, suddenly finding yourself entranced by the voice of the narrator? Something indescribable draws you in. Maybe you’re transported to a distant land with this voice of comfort as your guide. Or perhaps you imagine this voice, your close friend, reassuring or informing you about a solution that would improve your quality of life.
Whatever the case, chances are you’ve experienced firsthand the power of choosing the correct narrator voice for a commercial, documentary, video game, television show or movie. The voice of the narrator becomes the personal connection between you and the core message; like listening to a trusted friend, a funny sidekick or insightful industry expert who’s providing important information.
Choosing the right person as the narrator is more than just choosing a recognized name in the industry. It is about matching the voice of the narrator and your target audience.
The narrator in an effective and captivating production is clearly a professional. He or she has a quality to their voice, an understanding and appreciation for the product, service, or message, and an emotional commitment that reaches the audience. With that passion and commitment in place, style adjustments are then made in line with the creative direction of the script. Some examples of these styles include:
- Guy Next Door
The best professionals providing narrator voice services have the ability to naturally add this character element to their narration. In this way, they connect the listening audience to the story in a way that is personal and consistent with the overarching brand, vision, and information provided.
Every voice over professional will have a different approach to the material that creates an impression on the listener. For example, for a serious documentary about a historical event or figure, a more precise, scholastic or academic approach to the voice used will instill a sense of confidence and authority. On the other hand, the narrator voice on a more lighthearted production may laugh naturally, change inflection and tone, and even interact with the characters. Done properly, this should create an added dimension to the story that will connect to the listener or viewer.
When I work with clients on a new project, it’s important that I take the time to understand the vision behind the scenes and emotionally connect with the message. Once that is in place, collaboration takes place between both parties in narrowing down the style and persona that accomplishes the end goal. It’s a process that involves active listening, intuition, and proper communication.