Male Voice Over Client:
Nordic Ware: Minnesota Made, Family-Owned manufacturer of bakeware products.
More than 70 years after its inception, Nordic Ware is still proudly manufacturing the vast majority of its products in Minneapolis. Those original Scandinavian products have been joined by hundreds of other items in Nordic Ware’s product offering, ranging from bakeware and cookware to microwave products and grilling accessories. Nordic Ware has grown from 2 employees to over 350, and their products are distributed across the globe. They are proud to still be family-owned and operated, with three generations involved and each year add innovative items to their expansive kitchenware line.
Male Voice Over Project:
Michael worked directly as professional male voice over with local agency Flight Creative Media to voice the narration for this brand anthem / factory tour video video. The final video was shared online and at Nordic Ware booth at the Minnesota State Fair in 2015.
Factory Tour Transcript:
Nordic Ware has been producing high quality American-made kitchenware products in Minneapolis, Minnesota since 1946. Our factory, distribution center, and corporate offices are all located on the same 10 acre campus, allowing for close communication during all stages of the production process. We are a privately held, family-owned and operated company, employing over 300 people from the local area. Our reach is even more broad since we source packaging and high quality raw materials for our products from other domestic sources whenever possible.
Our product line is among the most diverse in our industry for a single manufacturing facility. Within our 250,000 square foot manufacturing facility, we have capabilities ranging from injection molding and compression molding of thermoplastics to metal spinning and stamping, state-of-the-art finishing processes for die cast aluminum products, as well as extensive coatings application equipment that places us among the most well-respected nonstick applicators in the industry.
Our fine products are shipped to over 25 countries around the world, including much of Europe, North and South America, Australia/New Zealand, and Japan. Nordic Ware’s product offerings include microwave accessories, formed and cast aluminum bakeware, stovetop cookware and griddles, grilling accessories, kitchen prep and serveware. Among these categories, we produce over 300 unique items which are distributed across a wide variety of retailers, including upscale gourmet shops, warehouse clubs, mass retail, department stores, hardware stores, and online retailers.
Nordic Ware has an in-house engineering and design team who help to inspire and create over 50 new products each year. Our design staff works in a collaborative environment and utilizes a number of the latest modeling techniques, as well as a 3D printer to create prototypes prior to building tooling. Our in-house toolroom translates technical drawings into tooling and dies which then are used to create our products. Because we are a vertically integrated company, our leadtime on new products from conception to production is among the fastest in our industry. An idea can become a real product in as little as 10 weeks.
Sustainability is something that Nordic Ware takes very seriously, and we believe the term reaches far beyond what a product is made from and whether it can be recycled or not. We pride ourselves on taking an all-encompassing approach to sustainability, and base many of our company decisions around whether or not something will help us be viable and significant for many years to come.
Nordic Ware only uses BPA-free and melamine-free materials in our products, and we apply water-based rather than solvent-based nonstick coatings to our cookware and bakeware products. We are able to focus our close attention on each and every product coming out of our factory as it is made, since a personal attention and hand touch is given to all items throughout our production and packing process. Nordic Ware maintains an on-site community garden, open to all employees, for growing and harvesting their own fresh produce. We donate 10% of what we pick each week to our local foodshelf as part of an ongoing commitment to serve our community.
Nordic Ware believes in producing sturdy, no-nonsense heirloom-quality pieces at a great value to our customers, and we strive to create useful products that will be a part of your family’s meals for generations to come.
